OUR STORY

Shubie Surf Apparel is Cornish surf-style personified. With 30 years’ experience in Cornish Surfwear, this exciting new brand is inspired by Cornish beach vibes. Offering a taste of the waves for all the family without breaking the bank.

The family-run business takes its creative spirit from Fiona’s New Zealand roots and Hedley- the family nickname for Steve’s late dad, the Fat Willy’s Surf Shack legend who lived his life to the full . Hedley’s laid-back attitude and authentic style is what drives Shubie’s designs and ethos. Enjoy life, go with the flow and dive in!

Shubie represents the Cornish ethos of authenticity, loyalty and no fuss business practice. A family run business with over 30 years’ experience in the surf wear industry. Shubie encompasses three unique businesses – Fat Willy’s Surf Shack Cornwall, Shubie Surf Apparel and Saints Screen Print.

In 2006, Steven and Fiona moved to Cornwall after the birth of their first child, George. Steve had been screen printing for 30 years and Fiona had been working in the corporate world here and abroad in sales and marketing. Our solution was to join forces and move the printing facility from Northamptonshire to Cornwall, a part of the country we love. We met in Australia! So after 2 more children, Harry & Annie, with business going so well, in 2018 we decided the time was right to launch the new brand Shubie Surf Apparel.

We are a youthful and dynamic, contemporary lifestyle brand based on quality, value and above all family. Our customers believe in brand loyalty, great value for money, friendly customer service and authentic products. Our vision is to build this community and extend the values and beliefs built by Fat Willy’s Surf Shack to create a brand which delivers innovation and vibrancy while upholding its strong brand heritage.